Negotiating Customer Value

– The subtle art of proving your impact on customer business

Every day customers push harder and more aggressively on your prices and terms. Why? Because it pays off. The impact on average price can be as much as 5 % which in turn can represent up to 50 % of net profits. We turn sales people into convincing negotiators by giving them the skills to document the value they create – at every stage of the customer’s buying cycle. Trust us, it all adds up.

– Don’t sell yourself short

Across industries, sectors and continents all successfully run businesses have one thing in common: they charge the right amount for the services they provide. Do you?

Negotiating Client Value™

Commercial Acumen™

Sales Coaching™

Creating Customer Value™

“We have had negotiation training before, but NCV (Negotiating Customer Value) is a real game changer as it is builds on all the value we provide throughout the customers buying process.”

Sales director, china

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We deliver sustainable growth based on measurable skill development for individuals and teams with Sales and Go-To-Market responsibility. If you’re content with your sales performance, please don’t hit 'send'.