Measuring Impact

Return on investment

Why invest in training and development if you will not know the exact return on investment? After all it is both time and money you invest, so it better pay off. With Activatum you will set clear targets and goals for any training we deliver to your organization. Kirkpatrick’s model for organizational development is at the heart of what and how we measure impact. You will know your return on investment.

“Value based selling means many different things to different people. Re-vitalizing a salesforce in a B2B specialty ingredients environment with that theme as a focus, is therefore not an easy task. It is about going to the core of what sales and professional account management is about and making it stick; it’s truly about changing the DNA of the salesforce. In Activatum we have not only found a partner who understood that element – but also lived it. Building a solid theoretical framework is critical, but implementing it sustainably is crucial. What I appreciated about the Activatum approach was the ‘learning by doing’: use real time cases to have people experience what is and what it does to use a different commercial approach and share this with peers to make it a joint learning exercise. Also the involvement and commitment of line-managers in the process was crucial. Everybody had ’skin in the game’ and was equally involved. Last but not least: valorising ‘value’, in monetary terms, was made a pivotal element of every commercial execution and also linked to measuring the succes of the whole program – very powerful! It made for a very successful experience: it brought people together, it ignited energy and fun because commercial people were talking about what is most important to them and the company: their customers.”

Mr. Wim Van Roekel
Tate & Lyle
VP Specialty Food Ingredients EMEA